231 project 3 research part1

Logos combine colors, fonts and symbols to send a message to an audience.  When a brand is effective, we recognize and react instantaneously to these images.  But what happens when you switch out the different parts of a logo?   Is it the color and symbol or the text that sends the message?

So, when you view the Brand Reversions, which is more prominent? The colors, fonts and symbols or the text? Are you more incline to read “Pepsi” or to see the Coca-Cola logo? Similar to The Stroop Effect, your brain is competing with itself on which to acknowledge as the more prominent message. Below is an example of The Stroop Effect that challenges you to say the color, not read the word.